Running Title: Digital Economy and Consumer Behavior Abstract The digital economy has transformed marketing...
Marketing and Consumer Behavior:
Running Title: Digital Economy and Consumer Behaviour Abstract The digital economy has transformed marketing...
Running Title:Youth Culture, Social Media, and Consumption in Africa AbstractThe rise of social media...
Running Title:Marketing Innovations and Service Inclusion in Urban Communities AbstractUnderprivileged urban communities across Africa...
Running Title:Brand Positioning of Green Products in African Urban Markets AbstractThe growing importance of...
Running Title:Digital Marketing and Eco-Friendly Products in Urban Africa AbstractThe rising concerns over climate...
Running Title:Consumer Behaviour and Sustainable Product Adoption in Africa AbstractSustainable consumption has emerged as...
The Marketing and Consumer Behavior category within Business Management focuses on understanding market dynamics,...